Subaru has revealed revised pricing for its 2026 WRX series, making the high-performance sedan considerably more accessible. This positive development sees a decrease in cost across all available models, alongside the return of the entry-level Base trim, which broadens the range of options for consumers.
The reintroduction of the Base trim is a key factor in the overall price reduction strategy. This move slashes the starting price by a substantial $5230 compared to the 2025 model, bringing it down to $33,690. The Premium trim also sees a significant cut of $3730, now priced at $35,190. While the Base and Premium models are exclusively offered with a six-speed manual gearbox, the Limited trim provides the option of Subaru's continuously variable automatic transmission (CVT). The manual Limited variant starts at $40,190, with the CVT version commanding an additional $1000. Higher up the range, both the CVT-equipped GT and manual tS begin at $46,190, while the new top-tier Series.Yellow trim is priced at $47,190.
This strategic price adjustment appears to be a direct response to the challenging sales performance of the WRX in the previous year. In 2025, Subaru experienced a significant downturn, selling only 10,930 units, a sharp 41 percent drop from the 18,587 WRXs sold in 2024. By offering more competitive pricing and an expanded range of options, Subaru aims to revitalize interest and boost sales for the 2026 WRX lineup.
This proactive approach from Subaru, making their performance vehicle more affordable and accessible, demonstrates a commitment to adapting to market demands and valuing customer feedback. It reinforces the idea that even established brands must remain flexible and responsive to economic fluctuations and consumer preferences. By lowering barriers to entry and reintroducing a foundational model, Subaru is not just selling cars; they are cultivating a renewed sense of opportunity and enthusiasm within the automotive community.