Kodak is currently expanding its control over film distribution, a strategy it refers to as "direct-from-Kodak" films, initiated last year with the reintroduction of Kodacolor. This strategic move now includes two highly respected classics: Kodak Tri-X Black & White Negative Film and Kodak Ektar Color Negative Film, both accessible in 135 and 120 roll formats, directly reinforcing the brand's commitment to its photographic legacy.
Kodak Reassumes Control of Film Distribution, Bringing Ektar and Tri-X Directly to Consumers
In an important development for the photography world, Kodak, the renowned imaging pioneer, has recently intensified its "direct-from-Kodak" film distribution model. This initiative, which began last year with the reintroduction of Kodacolor, now proudly includes two of its most iconic film stocks: Kodak Tri-X Black & White Negative Film and Kodak Ektar Color Negative Film. Both revered products are now available in 135 and 120 format rolls, directly from Kodak, signifying a major shift in the company's operational strategy.
This move follows a significant rebranding effort by Eastman Kodak, which began to reclaim distribution control for its photographic films in November. Following its 2012 bankruptcy and subsequent restructuring, which involved divesting various assets, Kodak's photographic film products had been distributed through Kodak Alaris, a British spin-off company established in 2013. Despite this, Kodak consistently manufactured these films, with the distribution aspect now being brought back in-house.
Kodak emphasized on social media that while these professional films have always been manufactured by them, they are now "proudly distributed by Kodak." The new additions complement an existing lineup that includes Kodacolor 100 and 200, Kodak Gold, and Kodak Ultramax. These films are presented in fresh, retro-inspired packaging and are generally available at a slightly more competitive price point than before. Consumers in the U.S. and Canada are encouraged to seek out these legendary films at their preferred online and in-store photo retailers.
For enthusiasts and professionals alike, Kodak provides detailed descriptions of these films. Ektar 100 is characterized as a low-speed, daylight-balanced color negative film with an ISO 100 sensitivity. It is celebrated as the finest grain color negative film currently available, delivering ultra-vivid colors, exceptional sharpness, and enhanced color saturation, making it ideal for various photographic genres including nature, travel, and fashion.
Conversely, Tri-X 400 is a high-speed panchromatic black and white negative film, offering remarkable versatility and distinctive aesthetics. Known for its classic grain structure, exceptional edge sharpness, and high resolving power, Tri-X 400 excels across diverse shooting conditions, including challenging low-light environments. Its wide exposure latitude ensures consistent tonality, making it a favored choice for street photography, portraits, and documentary work.
This strategic realignment by Eastman Kodak, which saw the unveiling of Kodacolor 100 and 200 in late September, clearly indicates a determined path forward in its film strategy, a direction it appears committed to maintaining.
The return of direct distribution for iconic films like Ektar and Tri-X under the Kodak banner signifies more than just a business restructuring; it represents a rekindled commitment to the film photography community. This move offers photographers a direct line to the manufacturer, potentially fostering greater innovation and accessibility. It also evokes a sense of nostalgia for a golden era of photography while embracing modern distribution channels. For enthusiasts, it’s an assurance that these cherished film stocks will continue to be available, supported by the original creators, preserving the tactile art of film for generations to come. This strategic pivot ensures a vibrant future for film in a predominantly digital world, empowering creators with tools that embody both heritage and quality.