Experience the Pinnacle of Bespoke Automotive Artistry
Unveiling the Yoonseul: A Paint Finish Inspired by Korean Reflections
Ferrari's custom vehicle program, known as Tailor Made, recently showcased a distinctive 12Cilindri model. This particular iteration features a captivating, color-changing blue finish. Named 'Yoonseul,' a Korean term evoking the shimmering reflection of light on water, the paint transitions between blue, purple, and green hues depending on the viewing angle. This dynamic finish is reminiscent of the iconic Mystichrome offered on certain Ford Mustang SVT Cobra models. The vibrant exterior is complemented by white brake calipers, a detail mirrored by the white shift paddles within the cabin.
A Canvas for Korean Artistic Expression: Design Collaborations
This special 12Cilindri, destined for South Korea, is the result of a unique partnership involving South Korean artists, Ferrari's internal styling team, and the design-focused publication Cool Hunting. The Yoonseul paint scheme draws inspiration from the deep greens of ancient Korean celadon pottery and the vivid, dynamic atmosphere of Seoul's modern art and music scenes. This creative fusion elevates the vehicle beyond mere transportation, transforming it into a rolling piece of art.
Translucent Accents and Engraved Dedication: Subtle Elegance
Adding to its distinctiveness, the 12Cilindri incorporates translucent Ferrari shield badges and other external branding. This delicate, almost ethereal effect is inspired by the semi-transparent acrylic art of Hyunhee Kim, marking the first instance of a translucent Ferrari shield. Inside, a similar translucent motif can be found on the center console, which also features a handcrafted dedication plate inscribed with traditional Korean calligraphy, underscoring the vehicle's unique provenance.
Visualizing Sound: The V-12 Engine's Artistic Rendition
The powerful V-12 engine, a core element of the 12Cilindri's identity, receives an artistic tribute on the vehicle's hood. A unique graphic, composed of abstract lines and shapes, visually interprets the engine's roar. This innovative design is the creation of GRAYCODE, jiiiiin, a sound and performance art duo, who translated the mechanical symphony of the 6.5-liter V-12 into a compelling visual narrative.
Interior Craftsmanship: A Blend of Tradition and Modernity
The interior of this bespoke Ferrari features a specially designed fabric for the seats, floor, and other surfaces. This intricate textile draws inspiration from the work of Korean artist Dahye Jeong, known for her hand-woven baskets and abstract forms. The pattern is not only present in the upholstery but is also projected as a shadow onto the white interior via the glass roof. Further enhancing the cabin's artistry, the dashboard boasts a hand-woven piece crafted from Mongolian horsehair, adding a touch of exotic luxury.
A Legacy of Tailor-Made Excellence: Ferrari's Bespoke Journey
This uniquely styled 12Cilindri represents a significant milestone in Ferrari's commitment to personalized vehicles. It joins a distinguished lineage of Tailor Made models, following creations such as an 812 Competizione adorned with aerodynamic design sketches and a two-tone Daytona SP3 that commanded a staggering $26 million at auction. These projects demonstrate Ferrari's increasing willingness to embrace unconventional aesthetics and artistic collaborations within its exclusive customization program, solidifying its position at the forefront of luxury automotive bespoke design.